Helios is a company based in Bulgaria, Europe with more than 20 years of experience in producing high quality fuel additives both for petrol and diesel engines. We at LEMUN DIGITAL were contracted to completely redesign the existing label of their products, solely distributed on the bulgarian market. The idea behind was to position the products to a higher quality market segment, while maintaining and enhancing the target audience.
@LEMUN DIGITAL we aimed at delivering oustanding print creatives but unfortunately, were limited due to established print stamp parameters that misalign the bottle shape. The idea for color differention was already established in the previous design and we pricesely selected new HKS colors, which gave us higher saturation for better palette intensity. The label is designed to be printed with partial UV inks for glass effect which allow us to accent important elements, which also helped us to achieve a luxurious and sophisticated look.