I’ve created a brand identity with a modern and minimal approach for O9 Sports wear clothes.
I’ve worked on O9 icon for the logo and we wanted to keep the logotype both minimal.
I did not go out of the color palette in packaging, we separated the products with illustrations in order to provide the patterns and an entire image instead of separating the products with colors. I made the brand eye-catching with the emphasis of colors and illustrations. Likewise we also provided the product and brand harmony using these designs and illustrations in all platforms such as the social media, website, printed areas.
It is a contemporary, fun and colorful and project.
Graphic Designer : Aly Shrief
Art Director : Amr Embabi