Darpass initiative provides 360-degree view of Armenian IT industry.
‣ They are the only software outsourcing advisory company in Armenia that finds and verifies software development partners for international clients based on their specific needs.
‣ They organize unique and custom-designed tech tours to help executives of established international companies, investors and young entrepreneurs visit, discover and build strategic partnerships with leading Armenian companies.
For this project I have developed the brand system and guidelines including logo design, typography, and color palette.
The mark is paired with an lowercase sans serif typography, with the name held together by a flipped “d” and an “p.” The result expresses the spirit and elegance of the mark and Darpass itself while modernizing the look, providing a more youthful appeal, and optimizing the identity for applications on everything from Instagram to billboards, print ads, and swag.